Cowboy is an electric bike startup based in Belgium. Ueno was tasked with crafting a brand identity that would distinguish Cowboy from their competitors. We came up with a branding system that is simple, bold, and flexible enough to allow the client to expand and evolve on it.

Cowboy是一家專注於電動自行車的創業公司，位於比利時的布魯塞爾。Ueno的任務是為它們打造一個品牌，將Cowboy與競爭對手區別開來。我們設計出來的品牌系統不只是簡單和大膽，但也是十分靈活的，能讓客戶自行擴展和進化。